Fort Worth, Texas – November 11, 2011 – TTI, Inc. has received industry accolades for its 2010 marketing efforts from the Electronics Components Industry Association (ECIA) and UBM Electronics. The awards were presented at the annual conference held in Chicago, Illinois.
TTI, once again showed its mettle by garnering five out of the 11 industry marketing awards presented by ECIA and UBM Electronics. The newly reorganized inaugural Electronics Choice Industry Awards acknowledges creative branding and marketing efforts by honoring ECIA members who display exceptional marketing programs from the previous year.
In the Best Print category TTI received an award for Best Brand Awareness Campaign – The Big Job Campaign. In the Best Digital Marketing category TTI scored high with three awards: Web Promotion – Holiday Trivia Contest, Best e-Campaign – The Big Job Campaign and Search Engine Optimization.
In the Best Integrated category TTI won for its Corporate Spokesperson Campaign featuring The Specialist and The Big Job selection process campaign that named The Specialist as the TTI Spokesperson. Michael Knight, Senior Vice President, TTI Americas, said, “We feel we really hit a homerun with the creation of The Specialist and the accompanying videos.TTI strives to excel as an advertising visionary and this past year the introduction of The Specialist campaign raised the bar across all marketing platforms. We greatly appreciate this special recognition and look forward to a healthy round of competition next year.”
TTI, Inc. a Berkshire Hathaway company, is a specialty distributor of passive, interconnect and discrete components. TTI is the distributor of choice for industrial and consumer electronic manufacturers worldwide. TTI’s extensive product line includes: resistors, capacitors, connectors, potentiometers, trimmers, magnetics, circuit protection, filters, electromechanical and discrete semiconductor devices. TTI is recognized as the industry leader in service and quality and provides a broad array of supply chain services to its customer base. TTI employs more than 2,500 with over 50 locations throughout North America, Europe and Asia. For more information about TTI, visit www.ttiinc.com.